At Cosmoprof 2010 in Bologna, Italy, MeadWestvaco Corp. will officially unveil the Adagio, the company’s newest and lowest profile pump dispenser. Also on display will be enhancements to the Aria and Aria Airless product lines.

Adagio, designed to deilver 0.500ml output of products for the prestige and masstige cosmetics marketplace, uses MWV’s Pure Path Technology, which prevents the product from coming in contact with any metal components of the pump engine. Adagio is ideal for a variety of products, including moisturizers, sunscreens, lotions, hair serums and body care treatment
products.

“Adagio is unique in that it is the only pump dispenser in the marketplace that pairs a high-output pump with a low profile aesthetic,” says Eva Martin Fernandez, MWV’s marketing manager in Europe for personal care products. “In addition to making a more aesthetically pleasing product, it also provides the ultimate protection for a product’s sensitive formula.”

Adagio is available in both atmospheric and airless versions. Its features
and aesthetics are enhanced by a lock-up system and a suck-back effect,
which prevents residue build-up at the spout by suctioning any unused product back into the bottle after each use.

MWV has also made enhancements to its Aria and Aria Airless products. Aria and Aria Airless are now available with a valve seal. The valve seal is a rubber spout that ensures cream-based products will not dry out
in the spout of the pump. The addition of the valve seal reinforces the effectiveness of the Aria and Aria Airless pumps and makes them a perfect fit for prestige and masstige facial creams, facial serums, facial treatment
creams and anti-aging creams. Aria Airless is also now available in a larger bottle size of 75ml, in addition to the existing sizes of 15ml, 30ml, 40ml and 50ml.

“By developing new products like Adagio that fill a void in the marketplace, while also improving our already popular offerings, such as Aria and Aria Airless, MWV is in the best position to help beauty and personal care
brands stand out on the retail shelf by meeting the needs of consumers around world,” adds Martin Fernandez.